The world of advertising is about to get a whole lot more transparent and supportive with the launch of 'WIP It Good', a groundbreaking content series and community platform. This initiative is the brainchild of Camey O'Keefe and Steph Graham, two seasoned professionals in the Australian advertising industry. Their mission? To provide a safe space for account managers, often overlooked and misunderstood, to share their experiences, challenges, and triumphs. By doing so, they aim to foster a deeper understanding and appreciation for the crucial role these individuals play in the creative process.
What makes 'WIP It Good' truly unique is its focus on the often-overlooked 'Suits'—the account managers who are the backbone of any successful advertising campaign. O'Keefe and Graham, both with extensive experience in the industry, understand the isolation and frustration that can come with this role. O'Keefe, in particular, highlights the importance of nurturing the environment for bold ideas to flourish, a skill that he believes is often undervalued.
The series, produced by Two Tractors, will feature eight episodes, each delving into different aspects of account management. The first season, launching on June 8th, will include guests from renowned agencies and brands, such as Think HQ, Sunday Gravy, and Leo Burnett Australia. The topics covered will be diverse, ranging from the evolution of account service over the past three decades to the challenges of motherhood and leadership in creative agencies. One of the most intriguing aspects is the honest take on working with clients, both great and not-so-great, from a creative director's perspective.
What's even more impressive is the long-term vision behind 'WIP It Good'. Beyond the annual content series, the platform will host quarterly webinars and bi-annual industry events, creating a sustainable and connected community for account service professionals. This commitment to building a lasting support network is a testament to the passion and dedication of O'Keefe and Graham.
In my opinion, 'WIP It Good' is a much-needed initiative in an industry that often celebrates the creative directors and C-suite executives while neglecting the unsung heroes—the account managers. By giving these individuals a voice and a platform, O'Keefe and Graham are not just filling a gap in the industry; they are fostering a culture of transparency, support, and mutual respect. This is a step towards a more inclusive and appreciative advertising world, and I, for one, am excited to see the impact it will have.
